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Lead Generation that turns interest into real pipeline

We design, launch, and optimize multi-channel campaigns to capture qualified leads in real-time, fully compliant and with CPL models adapted to your business.

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What is our Lead Generation service

Our publishers own websites across different verticals and sectors. This allows us to offer qualified traffic via co-registration, linkout, display banners, social ads, and SEM (Meta & Google Ads) with CPC, CPL, or CPM models.

We can deliver data in real-time via S2S integration / API, web services, or periodic Excel/CSV files, depending on your stack maturity.

We design every campaign as a tailor-made suit: messaging, creatives, landing pages, and filters operate under your scoring criteria, compliance, and sales capacity.

What you get with adsCalling

  • Real-time verified leads deduplicated against your databases.
  • Segmentation by intent, interests, product, and geography.
  • Landing pages and forms optimized for conversion.
  • Actionable reporting: sources, costs, ratios, and estimated revenue.
  • Funnel support: from campaign to CRM.

Acquisition channels and formats

We orchestrate different channels to balance volume, quality, and cost, avoiding dependence on a single provider while always maintaining result traceability.

  • Co-registration and native forms

    Integration into sites aligned with your vertical, with fields and questions designed specifically for your proposition.

  • Social Ads (Meta, TikTok, LinkedIn)

    Campaigns with iterated creatives and landing pages adjusted by intent, device, and funnel stage.

  • SEM and SEO

    Capturing active demand from users already searching for your solution or related categories.

  • Display and Native

    Less intrusive formats on specialized media and portals to combine awareness and acquisition.

  • Media partnerships

    Agreements with comparators, affinity clubs, and vertical publishers for special actions.

  • adsCalling proprietary flows

    Proprietary landing pages and funnels, continuously optimized with A/B testing and cohort analysis.

Every channel is monitored with UTMs, pixels, and events to correctly attribute revenue and make investment decisions based on data, not intuition.

Lead Generation Funnel

How we work on a Lead Generation campaign

A clear and measurable process so you know what happens from the briefing to the delivery of the first leads.

1

Briefing, ICP, and offer

We define with you the target audience, message, incentive, and minimum filters (geo, scoring, exclusions, suppressions, etc.).

  • Product and value proposition review.
  • Matrix of questions and mandatory fields.
  • Definition of KPIs and delivery SLA.
2

Setup, QA, and launch

We design landing pages, creatives, and validation flows. We test tracking, pixels, and delivery flows before opening traffic.

  • Form testing and double opt-in when applicable.
  • Field validation (email, phone, duplicates).
  • Integration tests with your CRM or SFTP.
3

Continuous optimization

We monitor lead quality with sales feedback and MQL/sale conversion metrics.

  • Pause/boost sources based on results.
  • A/B testing of creatives and landing pages.
  • Periodic reports and recommendations.

Data quality, compliance, and delivery

We treat data as a business asset. From the first impression to lead delivery, the entire flow is designed to protect your brand and improve your conversion ratios.

  • Consent and purpose documented for every campaign and every publisher.
  • Processes aligned with GDPR and LSSI, with DPA agreements signed with our partners.
  • Deduplication against your bases to avoid paying twice for the same user.
  • Technical email and phone validations, as well as filtering rules defined with you.
  • Real-time data delivery via API, S2S, secure SFTP, or encrypted files.
  • Source, date, and acquisition context logs to facilitate internal or external audits.

Buying models and common verticals

Most projects are worked on a CPL model, with options for hybrid agreements depending on the shared risk level.

  • Common verticals: energy, telco, insurance, finance, education, NGOs, and renewables.
  • Exclusive or shared leads, defined in the campaign contract.
  • Always-on campaigns or push campaigns for specific commercial windows.

C-Level FAQ

Frequently asked questions from CEOs, CMOs, CROs, CFOs, and Legal/Compliance teams before activating Lead Generation.

Where does the data come from and under what legal basis?

We work with audited publishers and providers, with DPA contracts and processes aligned with GDPR/LSSI. Each lead is recorded with its source, timestamp, and purpose to prove consent in case of an audit.

What time-to-value can I expect?

For standard Lead Generation campaigns, you can start receiving leads in 5–7 days from the briefing, and in some cases less than 72 hours if we reuse existing assets. The optimization curve accelerates when you share quality feedback from your CRM.

How do we integrate leads with your stack?

We can deliver data via API, S2S, secure SFTP, or encrypted files via email, adapting to your security policies. We integrate with CRMs like HubSpot, Salesforce, Zoho, Dynamics, and internal tools via connectors or middleware.

Can we start with a limited pilot?

Yes. It is common to start with a limited budget and volume pilot to validate quality, process, and unit economics before scaling to multiple countries or product lines.

Asesor de adsCalling

Let's talk about your Lead Generation project

Tell us what you want to achieve (volume, target CPL, countries, products) and we will respond with an honest and direct proposal.

Fill out the form or write to us at info@adscalling.com.